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Later this week I will be publishing the real story of 7am.com, how it started, what made it successful, why I turned down a million-dollar offer to sell, how I made the biggest mistake of my life when I did sell, and what a group of investors did to scuttle nearly $40 million worth of value in the company.
It's an intriguing tale of promise, potential, sweat, elation and success -- but ultimately it's a tale of deceit, lies, incompetence and disappointment.
Chances are that some of those involved will not be best-pleased with what I've got to say -- but do I look worried?
It's really the stuff that a great novels are made from but sadly for those innocent members of the cast, it's all very true.
Who knows, maybe I'll be able to sell the book or film rights.