A weekly E-zine about the NZ internet industry
Aardvark
Edition #26
BEWARE THE POWER OF THE WEB!
NZ First are not having a lot of luck with the internet. For a
start they made the embarassing mistake of hosting their web-page
in Australia and now the bulletin-board system operating on that
site is filled with some potentially quite damaging allegations and
questions.
Even a quick look at their site, found at
www.nzfirst.org.nz, makes
it obvious that they're targetting the old and visually impaired.
The huge font-sizes used must provide a pleasing relief for the
blue-rinse set that NZ First seems so keen to attract, however
it only serves to emphasize the damaging comments that their BBS section
is currently carrying.
NATIONAL HITS THE WEB
Hopefully National won't be making the same mistakes as NZ First and
if a quick look at the
National Party web-site is anything to go by, they've done
quite a decent job of getting their message across.
It even seems that the site designers have a good sense of humour,
check out the URL
www.national.xtra.co.nz/baddies/index.html. Check the names of
the URLs given to Labour, NZ First and Alliance.
And yes... you DID see correctly - it looks as if this site
is hosted on Xtra! There must be a story in there me thinks!
SECURITY HOLES ABOUND!
Looks as if Xtra are in good company of late. National Business Review
reports that four different ISPs have had their security violated
recently. It appears that one poor unfortunate victim in Christchurch
had $1,300 worth of internet usage fraudulently charged to their account.
It is believed that none of these events involved Xtra's ISP service.
WHAT IS AN EXPERT?
In the wake of recent secuity alerts and the actions of a very few
self-proclaimed "security experts", who made claims that flew
in the face of the facts, it would seem that the old-fashioned
definition of an expert is making a resurgence - ("x" being the
unknown and a "spurt" being drip under pressure).
VOYAGER RAISES THE IRE OF XTRA USERS
It's not news that Voyager and Xtra are engaged in a fierce battle
for market share in the ISP marketplace. Both are now offering hourly
rates well under $3/hr and Voyager has enven offerd $5 weekends in a
bid to attract new subscribers and improve the attractiveness of its
service to existing customers.
Unfortunately it seems that Voyager overstepped the mark last week when
it sent out unsolicited email to some Xtra subscribers, inviting
them to sign up.
As anyone even modestly familiar with the rules of netiquette is aware,
the use of unsolicited email as a marketing tool is a big no-no! and
often produces a very negative response from those it targets.
I've received quite a bit of email from readers (some who were the
recipient of this email) stating that until this point they'd admired
Voyager for their tennacity and willingness to compete with Xtra.
These emails have gone on to say that they're bitterly disappointed with
this latest tactic and that it has severely weakened Voyager's image.
Most scary of all about this event was the footnote on the email:
"PS. If you don't want to receive future emails like this from time
to time, just hit your reply button, type 'no thanks' in the subject
line and we'll remove you from our list"
I'm afraid Voyager have really shot themselves in the foot with this
move!
CASHING UP TO PAY THE LEGAL BILL?
The Domain Name Company Ltd has started trying to flog a few of the
many generic and trademarked names it bought up a few weeks back.
In an advertisement in the nz.biz.misc newsgroup they're putting up
the name casino.co.nz for tender. I wonder if they're trying
to boost liquidity to cover that huge legal bill that must surely
be looming as Cadbury and Sanyo prepare to drag them through the courts.
The practice of coveting potentially valuable domain names has also
been an issue in the USA with
www.news.com
carrying the story of a very similar situation there.
LOTS MORE DOMAINS FOR NZ?
ISOCNZ are contemplating a major revision to the way the NZ domain
system works. At present, businesses end up with a .co.nz domain
but if the proposed changes are accepted we could end up with .com.nz,
.biz.nz or just about any other new combination. While this might
free-up some otherwise allocated names (such as allowing Sanyo to
use sanyo.com.nz instead of litigating with The Domain Name Company
over sanyo.co.nz) it may well raise even more problems - who's going
to be first to steal xtra.com.nz for instance.
NO VACANCIES!
Take a look at the business directory found on
www.homepage.co.nz. Do you notice a certain dominance within
the ranks of those companies listed? Given the levels of contra-deals
that are found within the advertising and marketing industries I suspect
that this outfit will have no difficulty in recruiting salespeople :-)
This is also the site which highlights a bug in Xtra's version of
Netscape.
In light of this revelation with respect to Xtra's browser... I wonder
what's flashing through the minds of some of ISPANZ's more militant
members? :-)
HERE'S A USEFUL BIT OF FREEWARE
If you want a simpler way to automate your internet dial-up, login
and online operations under Win'95, check out
Dunce by
Vector Development - it's freeware! and worth a look.
RIGHT OF REPLY
Anyone mentioned by Aardvark who feels that they have been misrepresented
or who wish a "right of reply" are invited to send email to
me at ror@aardvark.co.nz and
the contents of that email will be printed verbatim for all
to read.
RIGHT OF REPLY
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No right of reply received this week.
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FROM THE "I CAN'T BELIEVE IT'S TRUE" DEPARTMENT:
Good web sites are always working to attract and retain the interest
of web-surfers by providing high levels of interactivity. Here's a
site that asks you to vote for "The Top 10 sites of the week". Someone
should tell them though that it's very rude to ask a question and then
ignore the answer. Use your browser's menu options
VIEW | DOCUMENT INFO to see when this "weekly" rating was
last updated
How long is a week?
While you're there, put in a vote for Aardvark, maybe it'll wake them up.
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The entire contents of this publication are copyright 1996 to
Bruce Simpson,
all rights reserved. Don't copy it without my permission - just ask,
I'm unlikely to refuse any reasonable request.
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