The Aardvark Marketplace
Information For Prospective Advertisers
Why The Front Page Is Ad-free
The other reason I haven't been carrying any advertising is that it's really quite a pain to administer. Keeping track of impressions, click-throughs and the like, chasing up debtors, scheduling and rotating banners -- it's simply not worth the hassle given the small size of the local advertising marketplace.
However, in response to the regular requests I get from companies and individuals who wish to promote their products, services or websites to Aardvark's audience, I have created The Marketplace page.
Unlike a banner on the front page -- the Marketplace shows the banners or display ads for all of the advertisers at once.
Who/What Can Be Advertised?
Advertisers can promote just about anything they want on this page (excluding the obvious stuff like spamware, scams, MLM schemes, etc) -- so long as they're prepared to pay for the privilege.
Obviously, given the nature of Aardvark's audience, it would be pretty stupid to advertise items such as feminine hygiene products or the like -- but if your product/service/website is related to the Internet or IT industries then you'll probably get plenty of bang for your advertising buck here.
If your product/service/website is any good, and your advert is well designed, then you can expect to see results. If you're trying to flog something that nobody is interested in, or if your ad-copy is really lame then you'll probably be disappointed. I can only offer you the chance to have your message seen -- I can't force people to visit your website or buy your products (no X10-type popups here!).
Who Reads Aardvark?
A good number of the decision-makers within most of NZ's leading ISPs, web design companies, software developers and IT companies are regular Aardvark readers.
Although I haven't performed a readership survey for a while, the previous figures indicated that almost 70 percent of visitors to this site are employed in the Internet or related industries.
Most access comes from NZ points of access, however there is also a strong contingent of ex-pat Kiwis working in the industry overseas who visit regularly.
The balance of readership is made up of keen Internet users -- the type of people who tend to have a high spend on computers and who are early adopters of new technology.
Damned Cheap Rates
However, you will get a dirt-cheap rate of just $50+GST per week per 468x100 pixel (up to 25KBytes) bock of space (or 250 characters of HTML SIZE=2 text and 50 characters of HTML SIZE=4 text). That's a CP/M (cost per thousand views) that might be as little as $5 -- way below the going price for access to an audience as well defined and qualified as Aardvark's.
Sample text banner
Instead of wasting $100 worth of your valuable time listening to me, or someone else explain why advertising here might be a good idea -- you can spend half that much and find out for yourself. If it doesn't work for you then all you've wasted is a couple of minutes and a measly $50. If it does work then you've bought yourself some pretty cheap advertising and you can renew for as long as you keep getting those results.
And Discounts For Quantity!
A whole month's worth of advertising can be had for just $150 and double-sized ads (468x200 or 550 character of text) can be had for just $75 per week.
Want To Try Some Innovative Advertising?
Well, as mentioned above, the Marketplace page was created because people asked for ad-space on this site.
However -- if you'd really like to see what Web-based advertising can do and how to go beyond the boring old banner ad, then contact me and we can discuss the range of highly interactive, and infinitely more effective options that the Net allows.
Book Now To Avoid Disappointment
This is not an advertorial publication and never will be.