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Dateline: 29 February 2000 Early Edition Read The Previous Edition A permanent link to this page can be found here
Editorial
As a result of this fierce battle for ears, our radio stations have shown
themselves to be incredibly innovative in doing crazy stunts involving
extroverts who want to win a few dollars.
One of the most popular competitions used to be the one where a group of
people stood around with their hands on a car -- last one to let go was
the winner -- but that's so passè now that anyone trying it today
would be laughed out of town.
I suppose they could invite a small number of people to live on a billboard --
oh, that's been done to death also.
But wait ... the Internet comes to the rescue!
Yes, those crazy people at
The Edge have decided
that they're going to humiliate six people by inviting them to live together
under the scrutiny of the Internet public -- their every move (except the
nudie bits) being visible through a bunch of webcams installed in their
apartment.
Well, let's face it -- this isn't really new either. College students,
housewives and others have been selling their privacy on the Web for years.
However, you've got to admire the guys at The Edge for the way that they
have milked this for every cent they can.
They have lined up sponsors and advertisers for the website, you're encouraged
to dial an 0900 number and chat to the contestants (rather than use IRC or
Net-conferencing) and the "good bits" on the site are hidden behind a maze of
pop-up windows and other pages that will certainly provide great site stats.
If this promotion is successful and attracts the level of interest that they
clearly hope it will -- what does that tell us about the sad puppies who inhabit
the Net with no lives of their own?
From Yesterday
One thing that has irritated a few people is that the service is only accessible
from the main centers -- unless you're willing to pay for a toll call.
Yes, don't be fooled by that 0867 number.
If you've been using the service, please send me your comments.
As always, your comments are gladly received.
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Aardvark Daily is a publication of, and is copyright to, Bruce Simpson, all rights reserved
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