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Do Ads Suck Or What? 3 July 2000 Edition
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Here's a question for you...

If the BBC was to heavily promote a website for five days in a row on its premium business news programme, broadcast across the globe to an audience of many hundreds of millions -- how many visitors do you think that site would get?

Well that's exactly what they did with the 4 Splitz.co.uk site I mentioned last week.

Still wondering how much traffic that kind of global TV exposure gets you?

Well -- as of Friday, they reported less than 6,000 site visitors (and dare I be so bold as to say that a link from Aardvark might have contributed a not totally insignificant portion of that traffic).

So what does that tell us?

Advertising websites on TV is not as effective as you'd think?

The BBC's audience is largely uninterested in "things internet?"

I think the former is probably closer to the truth -- but I'm only speculating.

What I'd like to know from readers is -- how many times have you gone to a Website after:

  1. seeing its URL advertised on TV?
  2. hearing its URL advertised on the radio?
  3. seeing its URL advertised in a newspaper or magazine?
  4. seeing an online advertisement -- either a banner add or sponsor link?
  5. seeing a link and/or URL in an online news story or commentary?
send me your answers in the form of: "Never," "Rarely," "Often," "Very often" for each of the above questions and I'll summarise the results.

Let's find out which is the most effective way to promote a website!

Pssst... I have what you need!
Thanks to those who have already responded to call for interest in getting their hands on "the killer edge" for their websites.

I'll be contacting everyone later this week with a URL and password which will provide access to the demonstration site.

And, just in case you missed it...

Xtra, NZ Herald, NZoom, INL (or anyone else looking for a "killer edge" in the quest for local traffic) -- you're all missing a critical component from your websites. A factor that will distinguish you from the others and make you the unchallenged "number one" site -- worthy of becoming the browser-start page for NZ's websurfers.

I have what you need and, with my plans to depart for distant shores, I'm prepared to let it go for a reasonable sum. Please contact me if you'd like a demonstration and an opportunity to tender.

As always, your feedback is welcomed.

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