Reader Comments on Would you like fries with that headline?
From: Rob K For : The Editor (for publication) Subj: News Sites & Ecom Sites merged, Should CNN and BBC be trusted to sell products? What makes you click a link in the first place? After following the discussion for several months, it now makes PERFECT sense to merge news sites and sales sites. Some months back, Aardvark ran a feedback request on what made a reader click a link... The number one response was INTEREST from an article, not advertising -- was it not? Ok, so I'm reading the news. Online, I'll read what interests me, not what gets the highest Nielson ratings for a TV program. If I'm interested in the article (Using Tiger Woods as an example), I'm probably interested in golf and would therefore possibly be interested in golf products. CNN and BBC may have links to sales sites related to a specific topic I'm reading. TARGETED ADVERTISING. Another tenant Bruce has touted in Aardvark. Should they be trusted to sell? Absolutely. If there's a problem, can you say shared liability? If Sears has an independent contractor do work, the onus is on Sears to ensure they are reliable, or there is shared liability. Of course, only time (and a court test) will tell. Bruce, good job. I'd like a shot at your crystal ball. Rob K Baton Rouge, LANow Have Your Say
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