Google
 

Aardvark Daily

New Zealand's longest-running online daily news and commentary publication, now in its 21st year. The opinion pieces presented here are not purported to be fact but reasonable effort is made to ensure accuracy.

Content copyright © 1995 - 2016 to Bruce Simpson (aka Aardvark), the logo was kindly created for Aardvark Daily by the folks at aardvark.co.uk



Please visit the sponsor!
Please visit the sponsor!

Wounded feet starting to heal?

28 February 2013

The recording industry is smiling.

At last, after more than a decade of declining revenues, sales figures have finally started to climb again.

Of course the label execs and industry spokespeople will doubtless attribute this turn-around (small as it might be) to their war against piracy and the shutdown of sites such as MegaUpload. They probably see this good news as vindication of the countless highly punitive prosecutions made against hapless parents and grandparents of kids who've just discovered P2P file-sharing.

Of course *we* know that the reality is something altogether different.

The online community has been petitioning the music and movie industries to make their wares available online at a reasonable price for a very long time -- but the labels and studios were reluctant to embrace the technology that is now saving their bacon.

While we wanted to buy digital downloads, they were still peddling CDs and trying to introduce new "Super-CD" and "Mini-Disc" formats to further lock us in to copy-protected physical media.

The market's response to such "head in the sand" strategies from the creative industries was simple: if they wouldn't sell us digital downloads, we'd just download illegally.

And that's why the music industry saw such a massive decline in sales.

However, now that they're flogging their product online through outlets such as iTunes and streaming service, their fortunes are reversing and now the champagne corks are again popping over at the RIAA.

Who would have thought that "the customer" could be so very right and the vendor could be so very wrong?

Well just about *everyone* except the music-industry, that's who!

Any other industry would have leapt to embrace the benefits that online sales offer...

No need for physical inventory and the costs that involves (pressing disks, transportation, carrying stock, etc), instant purchase fulfillment, world-wide marketing and sales from a point-source, greater margins, etc, etc.

Despite these massive positives, the recording industry stuck to its guns and kept trying to force physical media sold through traditional outlets on its customers for far too long. Now they've woken up to the 21st century, their revenues are on the mend.

Perhaps the self-inflicted bullet wounds to their feet will now start to heal.

At least until their greed causes them to make more silly decisions that is.

Do you think they'll now stop blaming their customers for their past woes?

I doubt it. Dim bulbs seldom realise when they're the cause of their own problems.

Please visit the sponsor!
Please visit the sponsor!

Have your say on this...

PERMALINK to this column

Oh, and don't forget today's sci/tech news headlines


Rank This Aardvark Page

 

Change Font

Sci-Tech headlines

 


Features:

Beware The Alternative Energy Scammers

The Great "Run Your Car On Water" Scam

 

The Missile Man The Missile Man book

Recent Columns

Copyright,a one-way street?
As a content producer I'm always keeping an eye out on how the copyright laws are written, enforced and broken...

Safety, security or cover-up?
I have always wondered why the NZ government chose to go take a different path to other countries when it comes to the issue of drone regulation...

Yahoo, a train wreck in slow motion
Way back at the dawn of the interwebs, one of the first websites I ever used was Yahoo...

Can't have our cake and eat it too
New Zealand has two key industries that account for the vast majority of its international earnings...

We told them so
Reports in the media today reveal that streaming is now the primary way that most Americans get their music...

New Zealand - Paradise lost
Welcome to 2017. And that's an unqualified welcome to all, regardless of their race, religion or creed...

Goodbye 2016
This will be my last column for the year. I'll be taking a break until January, as I usually do around this time...

When technology outpaces regulation
Welcome to the longest day of the year...

And the censorship increases
It seems that governments around the world really enjoy a good game of whack-a-mole...

When hkrz pwn your router
Most computer users are familiar with the need for using anti-virus software on their machines, so as to avoid the worst of the evil payloads that evil little sods would use to infect your system...

When the cloud leaks
Yahoo has admitted that up to a billion of its cloud-based free email accounts may have been compromised by crackers...