Aardvark Daily

New Zealand's longest-running online daily news and commentary publication, now in its 25th year. The opinion pieces presented here are not purported to be fact but reasonable effort is made to ensure accuracy.

Content copyright © 1995 - 2019 to Bruce Simpson (aka Aardvark), the logo was kindly created for Aardvark Daily by the folks at

Please visit the sponsor!
Please visit the sponsor!

India, the new Internet star

2 April 2019

In the beginning, the internet was largely a US thing.

DARPA built a lot of the infrastructure and much of the content to be found on the nascent WWW came out of US universities.

As time went on, the Net spread wider and its appeal grew to non-academic entities such that by the turn of the century, it was everywhere and being used by a lot of people.

Businesses were using email and websites to facilitate their operations, people were creating their own online presences, either by way of "home pages" on their ISP's servers or through social media sites such as Geocities, Facebook and whatever, and many other organisations had a profile in cyberspace.

What was missing was a non-English-language presence and non-Western nations.

Oh my, how that is changing... and quickly!

The place where you can now see the most rapid pace of change in this area is on YouTube.

Until recently, the most subscribed YouTube channel was Pewdiepie (God knows why). Interestingly, although this guy is Swedish, his channel is presented in English... which kind of confirms what I was saying earlier about the prevalence of this language on the Net.

In the past year or so however, an Indian company has been threatening to topple our Swedish friend from his throne and according to a report published today, that company (T-Series) has won.

So, in the course of just a year or two, India has come from almost nowhere, to hold the crown of "most subscribed YouTube Channel".

How did that happen?

Well it seems that India has suddenly embraced the internet and Indian content is popping up at an amazing rate, especially on social media.

I regularly search YouTube for new content with the search-term "RC Plane" and up until about 6 months ago, this would produce pretty much the same number and range of videos. They were all English-language and usually showed either keen amateurs enjoying a hobby or eager reviewers wanting to cash in on shilling products then making money from affiliate links.

There has been a marked change in that demographic of late.

Now I'm seeing a rapid growth in videos out of India purporting to show DIY projects such as this:

Unbelievably, this video alone has had over 800,000 views and with about half a dozen ads embedded in it, that's likely to have earned the creator nearly NZ$2,000 or 38,000 Rs. Given that the average income in India is barely 80,000 Rs it is clear why so many Indian entrepreneurs are turning to the Net (including making YouTube videos) to improve their fortunes. The creator of this video earned almost half the average annual salary from one single video!

Sadly, there is a down-side for the rest of us in this. There are now a rapidly growing number of really crappy videos appearing which promise a lot more than they deliver. Take this one for example.

But almost 13 million views???? WTF?

It's also interesting to see how many Indian creators are rolling out videos on other, more technical subjects and doing so in Hindi. Here is a perfect example:

So there you have it... zero to success in about a year. At this rate, India could become a significant player in the online content market -- both as a creator and a consumer.

The pace of change in the online world still astounds!

Is the West being left behind? With Facebook, Google, YouTube and other forms of social media now facing heavy scrutiny and regulation, has the "Western Internet" peaked already? Are countries such as India going to become the new Net-superpowers?

Please visit the sponsor!
Please visit the sponsor!

Have your say in the Aardvark Forums.

PERMALINK to this column

Rank This Aardvark Page


Change Font

Sci-Tech headlines



The EZ Battery Reconditioning scam

Beware The Alternative Energy Scammers

The Great "Run Your Car On Water" Scam


Recent Columns

Social media kills
Before I get on to the main topic of today's column, a word about silly press releases...

RP4 and security
Everyone loves the Raspberry Pi, especially hackers...

Cyberspace, the new battle-front
There is a war being fought between the USA and its enemies; a silent war...

Is this the new YouTube?
As I've mentioned in the past, many YouTube content creators are getting pretty hacked off with the company's attitudes, restrictions and seemingly inconsistent application of its policies regarding monetization and even the total deletion of some channels...

Government IT, it's a joke, right?
Regular readers will recall th at I wrote a column a month or two ago in which I commented on the seemingly outrageous cost for the proposed UK drone registration database...

Is this big or what?
There was a time when only the government of a country could mint money that was legal tender...

Is the internet now shill-city?
There was a time when the Net was just about the best place to go if you were looking to see whether a product or service was worth spending money on...

It is not about safety
In a tragic accident, two people have died on the weekend after a mid-air collision between two aircraft near Hood aerodrome in New Zealand...

One dollar, one vote
Being somewhat of a masochist at heart (or at least so it appears), I subjected myself to almost two and a half hours of political discussion and debate yesterday...

Robomaster has arrived
I'm a great fan of STEM, STEAM and other programs to get kids interested and involved in technology and so I was thrilled to see the latest product from DJI (the drone people)...

Assange, another vendetta?
The US government has filed an extradition request for Julian Assange...