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FOR IMMEDIATE RELEASE

FOR FURTHER INFORMATION CONTACT:
TOM SKOTIDAS  04-477-9999 / 025-284-3629
JULIO COELHO  09-359-8927

EMAIL IMPACT PARTNERS WITH FREENET ON OPT-IN EMAIL MARKETING

Email Impact, the New Zealand leader in opt-in email
marketing, today announced it will provide an opt-in email
service to freenet, New Zealand’s first free ISP, in what
will be a pioneering partnership between an an opt-in email
marketer and an ISP in this country.

According to Email Impact’s Managing Director, Tom
Skotidas, it is an indication that the NZ Internet market
is maturing.  “In giving its customers the chance to be
selective in receiving marketing information via the
Internet, freenet is also giving direct marketers the
ability to deliver highly targeted messages to potential
customers.  It is the kind of relationship the Internet is
made for,” says Skotidas.  “Everyone is a winner.
Consumers are only receiving the information they want and
companies are able to direct their marketing specifically
to those potential customers.”

freenet (http://www.freenet.co.nz) will actively promote
Opt-In NZ (http://www.optinnz.com) to its 50,000 customers
and give them the opportunity to “opt-in” and receive
commercial email messages on topics of interest to them.

“The concept of opt-in email marketing is extremely
powerful,” said Julio Coelho, General Manager of
freenet.  “We want our customers to be in the driving seat
and take control of the commercial email they receive.  Opt-
In NZ is a great solution that is family-friendly, saves a
lot of time spent on surfing, and is entirely optional, as
are all our free services.”

When Opt-In NZ users register for a list, they check
off “interest boxes” next to a series of categories, such
as Clothing, Travel, Entertainment, Music, Business
Services, etc., that correspond to their wants and needs.
Members can select as many interests as they wish and
return to modify their profile or even opt-out completely
at any time.

“Freenet’s web site attracts some of New Zealand’s most
qualified and responsive Internet buyers.  It’s customers
spend $100,000 annually on products and are more than twice
as likely as the average Internet user to buy products
online,” says Skotidas.  “By partnering with freenet, we
are able to offer direct marketers a large, highly-
qualified, and highly-responsive group of online consumers
who are eager to receive their offers.”

Email Impact will provide list management and email
delivery services, and offer the lists for rent through its
marketer web site.  The company maintains the highest
privacy standards and never reveals its members’ personal
information to any of the direct marketers who rent the
lists.  All marketing messages conform strictly to the
interests consumers have chosen, and certain content is
completely disallowed, e.g. adult sexual material and get-
rich-quick schemes.

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