MEDIA RELEASE 11-September 2000 TECHNOLOGY WITH STYLE NEW DIGITAL MAGAZINE COMBINES TWO AUSTRALIAN LOVES - TECHNOLOGY AND LIFESTYLE. A new title focusing on the ever-changing world of digital technology with an emphasis on Australian lifestyle, will launch tomorrow. eON Magazine will become the first and only Australian magazine to focus on digital lifestyle. "We are here to fill a void in this market. We have dozens of titles that focus on computer technology and the Internet. I use a computer regularly, but I would never read these magazines - they are far too technical for most people. I'm not interested in gigabytes and megahertz. But I am interested in the latest trends in digital technology. I want to know what will become of our mobile phones in the future or when we can we expect to throw away the keyboard and start talking to our computers. In other words, how will digital technology affect me and how will it make my life better?" editor Daniel Abrahams said while discussing the launch. eON will hit the newsstands on September 12, nationwide. The eON idea has been developed over the last 10 months. The magazine will capture Australian life in the digital age, with an emphasis on technology and style. It features stories dealing with many of the digital interests of the 18-35 age group. All the stories have a unique Australian flavour, supplemented with regular sections discussing the latest music, movies, DVD's and videogames to hit Australia. "This is really a magazine for innovative people. We are like the 'Vogue' of IT, but with attitude," Mr Abrahams said. Unlike many new magazines hitting the newsagents lately, eON is not spending millions of dollars to promote the title. "We are trying to set the trend here and the only way to do that is to let people create that trend. There are lots of innovative, technology savvy people in Australia. These are the people that will read eON and it won't take long for them to find us," Mr Abrahams said. For further information please visit the website at www.eonmag.com.au For further media inquiries contact Daniel Abrahams, ph: 0416 123 643.
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