NATIONWIDE NEWS STABLE ONLINE Regional newspaper readers in major centres throughout New Zealand now have their own local news website. Extended functionality on the www.MyTown.co.nz regional website announced today, is another major step in advancing Wilson and Horton Interactive's plans to create the definitive multimedia database on New Zealand Wilson and Horton Interactive Operations Manager Anna Curnow said. "18 regionally focused publications are now able to place their content (pictures and editorial) into their own MyTown site, giving the net a uniquely local NZ news service. Each publication will be loading their own content into the MyTown sites, individually retaining editorial control of the sites for their communities." "Bringing our regional newspapers onto the site represents an exciting opportunity for us to extend our brands and long-standing relationships within the regions that we operate and to extend our coverage into this new media environment." said Martin Simons, CEO Wilson and Horton Regional Newspapers. www.MyTown.co.nz features individual sites for Auckland, Hamilton, Bay of Plenty, Hawke's Bay, Wellington, Christchurch and Dunedin, with Northland, Rotorua, Taupo and Wanganui coming online early next year. Martin Simons, CEO Wilson and Horton Regional Newspapers said this development leverages off Wilson and Horton's established national strength. "This move reinforces our goal of being the best news provider to the communities we serve around New Zealand across multiple media. Editorial staff from around the regions have been trained both to load their own content into the site, as well as in the issues relating to online editorial and different opportunities the net offers. Content will be largely taken from the local papers with regional editors planning to use the site as a fresh media format enabling unique approaches to local issues." More regional developments will follow from Wilson and Horton Interactive, Operations Manager Anna Curnow said. "This is a significant and exciting move for us. It's been wonderful to work with our regional editors to get the site to this point, where we are leading the charge of local NZ news and issues onto the net. Everyone involved has shown a huge commitment and enthusiasm for the challenges involved in a business expansion such as this and we are already working on the next steps. We'll be bringing local classified listings through to the site and appropriate advertising options will be available to local advertisers through the local Sales teams." The IRN breaking news feed remains a valuable resource in the Auckland, Hamilton, Wellington, Christchurch and Dunedin sites.
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