NATIONWIDE NEWS STABLE ONLINE
Regional newspaper readers in major centres throughout New Zealand now
have their own local news website.
Extended functionality on the www.MyTown.co.nz regional website
announced today, is another major step in advancing Wilson and Horton
Interactive's plans to create the definitive multimedia database on New
Zealand Wilson and Horton Interactive Operations Manager Anna Curnow
said. "18 regionally focused publications are now able to place
their content (pictures and editorial) into their own MyTown site,
giving the net a uniquely local NZ news service. Each publication will be
loading their own content into the MyTown sites, individually retaining
editorial control of the sites for their communities."
"Bringing our regional newspapers onto the site represents an
exciting opportunity for us to extend our brands and long-standing
relationships within the regions that we operate and to extend our
coverage into this new media environment." said Martin Simons, CEO
Wilson and Horton Regional Newspapers.
www.MyTown.co.nz features individual sites for Auckland, Hamilton, Bay
of Plenty, Hawke's Bay, Wellington, Christchurch and Dunedin, with
Northland, Rotorua, Taupo and Wanganui coming online early next year.
Martin Simons, CEO Wilson and Horton Regional Newspapers said
this development leverages off Wilson and Horton's established
national strength. "This move reinforces our goal of being the best
news provider to the communities we serve around New Zealand across
multiple media. Editorial staff from around the regions have been
trained both to load their own content into the site, as well as in
the issues relating to online editorial and different opportunities the
net offers. Content will be largely taken from the local papers with
regional editors planning to use the site as a fresh media format
enabling unique approaches to local issues."
More regional developments will follow from Wilson and Horton
Interactive, Operations Manager Anna Curnow said. "This is a
significant and exciting move for us. It's been wonderful to work with
our regional editors to get the site to this point, where we are
leading the charge of local NZ news and issues onto the net. Everyone
involved has shown a huge commitment and enthusiasm for the challenges
involved in a business expansion such as this and we are already
working on the next steps. We'll be bringing local classified listings
through to the site and appropriate advertising options will be available
to local advertisers through the local Sales teams."
The IRN breaking news feed remains a valuable resource in the
Auckland, Hamilton, Wellington, Christchurch and Dunedin sites.
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