out with the crazy idea of paying people to view ads while they surfed the web,
even the most optimistic commentators were skeptical.
Even though the web was awash with advertising dollars from all those over-financed
dot-coms (soon to become dot-bombs), the whole model on which AllAdvantage
was based seemed real looney-tunes territory.
However, there are always plenty of people looking for a free lunch, so
they rapidly signed up millions of Web-surfers who believed the dream -- and
some even got paid -- at least once or twice.
It didn't take long before cracks started appearing in AllAdvantage's incredulous offer
First-up, because you could earn second or third-level commissions on other
people's surfing time, thousands of members chose to spam newsgroups and use
bulk email in an effort to recruit new users of the service. This did not
endear AllAdvantage to those on the receiving end of these annoying
And then, as it became apparent that the model wasn't going to fly, AllAdvantage
decided to change the rules -- seemingly on an almost daily basis.
To stem the bleeding, they cut the hourly pay-out rate and maximum payable hours
until, near the end, it really wasn't worth the hassle of joining up -- no
matter how desperate you were.
They also introduced a set of very strict rules -- infringement of any of
these rules would see any credit you'd earned magically disappear. Some users
claimed that their entitlements were wiped out simply because they were
(incorrectly) suspected of having infringed the rules.
But -- there was clearly no way to turn a cyber-sow's ear in to a silk purse
and, on Friday, AllAdvantage axed its paid surfing programme.
All that's left of this not-so-bright idea is a single page that explains
why you're out of luck.
Hmmm... with all these free lunches drying up, one can't help but wonder whether
we're soon going to start seeing the growth of pay-for-use websites and services
as businesses frantically try to generate revenues to appease investors.
That Book Of Mine
I've been going over the final proof of my new book and I believe it's
nearly ready for release.
I must apologise to those who offered to do the graphics -- I've been so
busy with other projects that the book has been forced onto the back-burner
for quite some time now. However, I will be contacting you if you're still
Given the changes in the industry over the past 10 months, I think the
book will give some interesting perspectives on how so many people got so
much wrong and how there is still huge potential in the Internet as
an industry, a marketplace and a vehicle for business.
The Weekly Is Downloadable
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As always, your feedback is welcomed.
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