Note: This column represents the opinions
of the writer and as such, is not purported as fact
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There was a time (not so long ago) when the iconic internet user was a geek
that would spend seemingly endless hours hunched over the dim glow of a
CRT while keying a raft of cryptic commands into his keyboard.
These geeks, complete with pocket protectors, ballpoints and fluorescent
highlighter pens, were decidedly anti-social creatures, given more to
forming close relationships with shell scripts and bits of hardware such as
modems than they were with people.
Of course that's all changed now and your average Net user is just as likely
to be a 70-year-old grandmother browsing for new jam recipes or 9-year-old
hunting down the lyrics of a Britney Spears song.
Unfortunately however, the Net is still responsible for a level of desocialisation
that becomes acutely apparent at this time of the year.
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Too many people seem to think that a quick email or IM is as good as a more
personal and thoughtful communication during the festive season.
And my pet peeve (as long-term readers will already know) is the evil "Virtual
Card".
There was a time when people's living rooms would be filled with a wide array
of Christmas cards by now and you'd open the day's mail with eager anticipation -
keen to see who thought enough of you to buy a stamp. To some people, the
volume of cards was something of a status symbol and they proudly displayed
their year's collection for all visitors to see.
Alas, virtual cards just don't have the same effect; well at least not for me.
The act of sending a *real* card involves a visit to the shops to pick out
and purchase suitable cards, the addition of thoughtful prose relevant to
each recipient, the licking and attachment of a stamp and another trip out
to post the aforementioned pulpy medium.
The fact that real cards require so much thought, expense and time adds significantly
to their value as an indicator that you appreciate or care for someone.
By comparison, it takes just a few quick seconds to whack someone's email
address into a website and dump a virtual card in their inbox.
In fact a virtual card is little short of an insult -- a way of saying "I
really don't care enough about you to take a few minutes out of my day to send you a
card so make do with this".
Don't get me wrong -- email is an amazing medium and has significantly changed
the way people communicate. It's fast, efficient, pretty reliable and incredibly
cheap. However, it's *not* the way to tell someone that they're important to you.
What's more, fancy virtual cards also clog mail networks with horrible Flash
or executable attachments, making it far easier for malware writers to slip
evil bits of code onto your computer.
Never underestimate the power of the *real* Christmas card either.
Last month I posted *real* cards off to a few people and companies overseas
who have provided me with help or some valuable service during the past year.
I chose cards that had pictures of New Zealand landscapes (not cheap!) and
added a brief note thanking these people and wishing them well for the festive
season.
The results have been amazing. Most were bowled over with the fact that someone
so far away would actually take the time to send a *real* card and this has
helped to significantly strengthen the relationship that already existed.
I'm pretty sure that the few dollars spent doing this will generate huge dividends
in the year ahead and I know that a cheap, tacky "don't really care" virtual
card would not have had anything like this effect.
So, please -- if you care about someone, don't insult them by sending a virtual
card. Flush the moths from your wallet, fire up your zimmer-frame and take
a trip down to the Post Office to send something a little more real.
Do you send virtual cards or real cards?
What do you think of people who send you virtual cards?
Tell us all and see what others have to say in
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Aardvark is not a business, it is a free resource.
If you feel that this is a good thing and/or you hold a "geniune affection"
for yours truly -- then you are welcome to gift me some
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Just click on the button to gift whatever you can afford.
NOTE: PayPal bills in US dollars so don't accidentally gift more than
what you were intending :-)
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