Sponsor's Message

Yes, the time has never been better to start up your own KB enterprise so it's time to kick around a few good ideas.

First-up, it's pretty important that whatever idea you decide to go with, you have a clear plan for making money out of it. Yeah, it's nice to put up a personal home-page and watch as you get dozens of hits per year but that's not going to put food on the table is it?

You could make money by buying and selling -- but then you might as well just use an existing site such as Trademe. What's more, your growth will be limited by the number of hours you've got in a day and the reach that Trademe gives.

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No, if you want to make it big, you'll need far more reach and you'll also want to use that magic "leverage" benefit that the Net gives.

Instead of setting up a single website designed to sell product directly to customers, why not set up a network of sites?

Even better, instead of building all those sites, why not just create a mechanism whereby lots of other people will want to do all that work and simply join your network?

This is the way that many such networks work.

Take Amazon's affiliate scheme for example...

Once you sign your site up, you can list Amazon products on your own pages and get a small amount of money each time someone buys that product after visiting your site. Amazon effectively get millions of shop-windows all over the Net and the site-owners get a small income from those sales too.

But Amazon's offering is too crude, too simple, too 20th century.

What's needed is a far more dynamic offering that is more attractive to both the customer, the affiliate the operator and the seller. If you can come up with a better system, you're onto a million-dollar idea.

And that's what I'm going to explain over the next couple of days -- the key elements of such a system and how they could be implemented to significantly improve the affiliate model for all concerned.

Now I did say that you shouldn't bother competing but create new markets instead -- well that's pretty much what this idea does. It takes the best of several existing eCommerce models and integrates them into a single solution that could effectively usurp the rest. In effect, this is creating a new market because it is so superior in every way.

That's the overview. Tomorrow we get stuck into the detail.

Of course I'm aware that every man and his dog will be reading this and poised over a keyboard ready to implement it -- if they agree that it's a great idea -- so it'll be survival of the fittest.

I am honestly convinced however, that if someone does run with this concept and produce a solid implementation with clever marketing, it could be a winner.

See you tomorrow.

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