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That Blokes' Site 7 November 2000 Edition
Previous Edition

It seems that Lion Breweries have unlocked a real pandora's box of woes with its new blokes' site at fireengine.co.nz.

As I predicted yesterday, its content has offended some -- with several Aardvark readers writing to express their concerns.

What's more, the guys over at emale.co.nz are busy refuting Fire Engine's claims to be the first online magazine for men. The emale blokes reckon they've been doing this for some time now and, just looking at the front page of their site, they appear to at least have better web design behind them.

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Interception capabilities... - Richard

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How Dumb Is This?
Building an effective ecommerce site is not a trivial task -- but the basics aren't rocket science.

Having said that -- I bet the guys who run eretail.net.nz probably couldn't launch a skyrocket let alone understand the basics of building a sensible website.

Not only is this site lumbered with a trashy Flash intro screen that does nothing except waste the visitor's time, but it also manages to crash my otherwise very robust Netscape 4 browser every time the next page starts to load. That's sort of like ankle-tapping prospective customers and throwing them back out on the street.

But wait -- there's more!

Casting aside my obviously incompatible Netscape, I fired up my trusty old reliable Opera browser and, after waiting almost forever for what appeared to be about 100Kbytes of data to download... this is what I got

I suspect that those nice folks over at NZ Post are unlikely to be too impressed with this page on the eretail.net.nz website.

Repeat after me -- "framing another site's content dilutes its branding and really pisses them off."

I hope this emphasizes exactly why we need to make sure that those who came away from the government's ecommerce summit fired up and ready to get into doing business over the Net don't have their dreams dashed by substandard advice and implementations.

The Weekly
Yes, I know the first edition of the weekly has yet to appear -- but I'm still working on it.

Hopefully (if current leads pan out) it will include a very interesting expose' into the astoundingly bad behaviour of a group of local "new economy" company directors (some of who are also on the board of a public company). Just how competent and ethical are the managers of some of our hi-tech public companies?

If you want to receive the "all new" Aardvark Weekly in PDF format by email then please use the contact form to leave your email address.

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As always, your feedback is welcomed.

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The Day's Top News
4 = open in new window
New Zealand

4  Snooping set might need aeons to read your mail
An Auckland security expert doubts that Government agencies have the technical ability to intercept large volumes of e-mails, even if proposed legislation gives them the power to do so...
NZ Herald

4  Bank Direct launch not all as it seems
Despite BankDirect saying it launched an online share trading service this week there is still no such thing in New Zealand...
IDG NZ

4  PC maker Gateway fined for misleading ads
Personal computer manufacturer Gateway was fined $21,500 in the Auckland District Court on Monday for concealing additional costs to buyers in small print on its advertisements...
Stuff

Other

4  Supreme Court to Review Free-Lancers' E-Rights
In a case about copyright protections in an online era, the U.S. Supreme Court said on Monday it would hear an appeal by major publishers of a ruling that they must obtain the permission of free-lance contributors before including the work in electronic databases...
Yahoo

4  Microsoft Claims No. 1 Spot Among Web At-Home Users
Microsoft Corp. claimed the No. 1 spot among at-home Internet users in August for the first time since March, according to a Jupiter Media Metrix multi-country report to be released Monday...
Yahoo

4  Microsoft seeks testers for IE 6
On the heels of refreshing its Internet Explorer 5.5 release, Microsoft has begun lining up beta testers for Internet Explorer 6.0, a more consumer-friendly version of its Web browser...
ZDNet

4  ICANN rewrites its own rules
In another controversial move, ICANN changed its rules so new members representing Internet users can't vote on new domains...
ZDNet

4  High Speed Net Launched in Space
Starband wins the race to have the first satellite system providing fast two-way consumer connections to the Internet. The company will showcase the technology aimed at people out of range of land lines at Comdex...
Wired

Australia

4  Fast Facts
Equant to build $90m Coca-Cola communications network; Australian Computer Society repeats call for R&D tax break; now2001 conference to be held in Sydney...
AFR

4  Bosses resist web move: study
MOST Australian chief executives are resisting shareholder pressure to launch websites, and are instead looking for bottom-line benefits from the internet, research has found...
Australian IT

4  Online job ads decline as print gains
The number of job advertisements on the six Internet sites monitored by the ANZ bank have fallen by 2.6 per cent in October the first decline since January to an average of 106,654 per week...
Fairfax

4  Start-ups attract executive crooks, says investigator
THE colourful histories of a few Australian IT executives have become common knowledge, but a recent study has found there are likely to be a whole raft of other unsavoury backgrounds just waiting to be uncovered...
Australian IT

Other

4  US, UK agree web clean-up deal
The success of the internet in promoting cross-border trade has prompted US and UK trade watchdogs to foster an international clampdown on rogue e-traders...
BBC

4  Amazon rips off regular customers. Again
Amazon.co.uk has targeted existing customers with a special direct email book offer for Terry Pratchett's latest book, but offered it at a price higher than it was charging on its site...
The Register

4  Nielsen Report: Streaming Goes Prime Time
According to a new Neilsen report, rich-media Web content consumption by hour and even by day varies greatly enough that the term "prime time" may be needed soon for the online space as patterns in streaming consumption continue to evolve...
Internet.com

4  Rupert Murdoch's Internet Retreat
Not very long ago, Rupert Murdoch was ridiculed for his largely invisible Web strategy. He had failed to launch a major Web initiative, and traffic on Fox's Web sites was anemic...
The Standard


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Copyright © 2000, Bruce Simpson, free republication rights available on request

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