Shoes Of The Fisherman
Billed as "The Sandals That Leave The Greatest Impression" this is something you'll either just "have to have" or you won't. Goes to prove that you can find everything on the Net.

The Moon Does Not Exist
Just to prove that some people will argue about anything and everything.

Museum of Depressionist Art
Perhaps out of place in the lighten-up section, this site throws some interesting perspectives on well-known works of art. Check the thumbnails in the lower part of the page.

Who Needs Banners?
Have you ever thought about buying some banner space on the Web to promote your own site?

Hey, the ad market is depressed as hell right now so you ought to be able to get a few banners at a knock-down price -- right?

Well -- from what I can gather, the ad companies aren't really keen to drop their prices, despite the slump in sales. They probably value their business on the value of ads they could place (if they had the customers) so lowering the CPM (cost per thousand impressions) rate would effectively devalue their own business -- so they're not going to do that.

But wait -- there may be a much cheaper and ultimately more effective way to promote your website.

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What if I told you there was a place on the Web where you can advertise your website or products to a highly qualified audience at a price of just a few cents a day?

Sounds too good to be true?

It's not -- it's eBay!

I'm not talking about banner ads here -- I'm talking about strategically placed auctions.

It costs just a few measly dollars to place a 10-day auction up on eBay and, although in most cases you won't get hundreds of thousands of people seeing that ad -- those who do will have been searching or browsing for exactly the kind of product or service you're selling.

Even in today's depressed ad-space, it's not uncommon to pay $20 or more thousand ad impressions and, if your ad is as effective as the average, you'll get 5 visitors to your website for every thousand that see your banner.

That's as much as $4 per referral!

Put an auction up on eBay and you might get a few hundred people actually search for and pull up your ad -- but chances are that a huge percentage of those will then click-through to your website. Now do the math...

If 200 see your auction and just 20% of those click through -- you've got 40 visitors for about NZ$3. That's just seven and a half cents per referral!

Of course I'm not the one who came up with this clever idea -- I've been watching a growing number of businesses twigging to this smart idea over the past year and it looks as if it's already become an important marketing technique for the Net-savvy business.

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