Get ready to watch a very interesting clash between Microsoft and RealNetworks
as each strives to become THE company which sets the standards for
delivering digital media to your home.
the contents of Aardvark's "million-dollar ideas" notebook
are revealed for all to see!
Microsoft has made its intentions very clear but seems to have found its
open lust for "global domination" TM has turned
off the major recording companies -- who have flocked instead to embrace
Why aren't the recording companies knocking each other over to sign up with
After all, MS has the money, it has both the digital rights management and
the streaming technology pretty well sorted, and it has some really solid
Unfortunately -- it also has a reputation.
It seems that Microsoft's dalek-like "seek, destroy, exterminate" attitude
to competitors has well and truly backfired -- right at the moment the company
really needs to sign up some big deals.
Billy-boy isn't stupid, one of the reasons he has invested so much money into
MSNBC is because he knows
that the software market is already near saturation level.
An awareness that most homes and businesses now already have an MS Windows-equipped
PC and Microsoft Office has led to the software giant re-jigging its licensing
agreements so as to squeeze more money out of the upgrade cycle and clamp
down even tighter on piracy.
But where do you go when everyone's already bought what you've got to sell?
Simple -- you go into an area of the market where there's always a new product
and an eager customer: ENTERTAINMENT.
It's no surprise therefore to see such huge amounts of money being thrown behind
the development and marketing of the XBox games console. Microsoft knows that
once you've got an XBox in your house, you'll need a constant diet of new games
to keep the kids (and yourself) amused.
But the biggest earner has to be from music and film -- and that's why
Microsoft is locked in a battle with RealNetworks, who have gained the early
Microsoft knows that if it is going to continue to satisfy shareholders' constant
demand for growth and profit, it needs to be able to "clip the ticket" every
time you or I buy a recording, movie or other digitally recorded or delivered
So how will Microsoft win-over the recording companies and convince them that
it's safe to swim with a shark?
How can the the recording industry trust that Microsoft isn't waiting to
achieve dominance of the digital media distribution market then
squeeze the stuffing out of them?
This is a good question, and I suspect that if we just sit back and watch,
we'll find out.
As always, your comments are welcomed.
If you're looking for news about MP3 and other digital media
technologies then check out the newly launched
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