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Pie In The Sky? 30 July 2001 Edition
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Million $ Ideas
At last, the contents of Aardvark's "million-dollar ideas" notebook are revealed for all to see!
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Thanks mainly to the sagging NZ dollar, Sky TV is bleeding red ink and hurriedly looking for some way to wring more cash out of its assets.

Now it seems they've decided it would be really cool to offer their customers the ability to send and receive email through their satellite TV systems -- but are they deluding themselves?

Quite frankly, I think they'll be disappointed.

First up -- they simply don't have a clue about the Net -- as witnessed by their appalling comprehension of the very basics.

Not only can't they manage something as simple as replying to an email in an intelligible manner but they also spammed me, which was obviously a complete waste of time -- why bother -- I'm already a Sky digital subscriber???

I'm afraid that if SkyTV rush into adding email to their digital TV product without some expert advice (and I don't mean hiring people who simply call themselves experts) then they're going to end up even worse off than they are now. Remember SkyTV -- if you get it wrong the first time then you are going to find it extraordinarily difficult to convince people that you've got it right the second time.

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From Friday...
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  • power for Knowledge Based Business... - Rob
  • another case of thinking inside the box... - Christopher
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    Then of course there's the whole issue of dual-use.

    Unless you're single without any kids, using the family TV and subscription TV service to send and receive emails is going to be a real pain in the backside for the rest of the family.

    How are the kids going to respond when mom or dad want to check their email or send a message right in the middle of their favourite SkyTV program?

    The idea of sharing the family TV with a Playstation rarely works and is usually little more than a catalyst for disputes -- using the family TV for email is likely to be far worse. Unfortunately, you won't be able to rush down to the bedroom and do it because the Sky decoder won't be there will it?

    Then there's the issue of tying up the family phone line -- yes, you'll still need to use the phone line when sending emails and if someone happens to be chatting at the time then they'll get mighty ticked off.

    However, perhaps the biggest problem from Sky's own perspective is...

    Since their proposed email system doesn't handle attachments (such as MS Word documents) -- how are users of the service going to read any emails that Sky might send them?

    Bad-News Monday
    It looks as if some of our websites are having a little trouble this morning.

    Can you spot the error on this page?

    And then NZoom's webserver has been a naughty boy and has had its permission revoked to run an important script.


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