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Was I Right Or What? 23 August 2001 Edition
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Million $ Ideas
At last, the contents of Aardvark's "million-dollar ideas" notebook are revealed for all to see!
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Yesterday I suggested that the news media was really having trouble finding new stuff to write about when it comes to the Net -- and as if to prove my point I see that the NZ Herald has managed to squeeze a third day's news(?) out of the MS "sinister file" story and IDG is similarly eking all the mileage it can out of that JetStream billing risk.

However, to avoid falling into the same trap, I will be sure not to mention this subject tomorrow ;-)

Pay Up!
During period that I've been publishing Aardvark (more than 6 years now) I have, from time to time, played around with generating revenues from advertising.

Quite frankly, I don't think that online advertising helps either the reader or the advertiser. Do you really want Aardvark's spartan pages cluttered with banners promoting stuff you don't want or already knew about?

And how much would you expect an advertiser to pay in order to reach 1,500-2,500 of NZ's most intelligent Net users and industry players? Not much these days, certainly not enough to cover the time and costs associated with producing Aardvark to a daily schedule.

I've also considered the subscription option -- but dismissed it as being entirely contra to the concept of the Net. The type of information I'm publishing here deserves to be free -- besides which the numbers still don't add up and, based on feedback and a general "feel" for the market, I'd say that introducing a subscription model would simply kill the audience while returning a mere pittance in revenues.

Of course I could syndicate my daily column in much the same way I'm syndicating and selling content from my 7amNews/ShockHorrorProbe site -- but unfortunately I think I'm a little outspoken for any mainstream publishers to risk republishing what you read here.

So how does one go about covering the costs and time involved in producing a site like Aardvark?

Well I'm going to leave it up to you -- the reader. Tell me what you think Aardvark is worth (oh, what a cruel piece of arm-twisting!)

As of today, all donations will be gladly accepted through my secure server.

Feel free to donate as much as you want -- I won't complain -- honest!

Readers Say
(updated hourly)
  • Advertising... - Matt
  • What's new in this world?... - Dominic
  • I want to hear anything except... - Ma Supial
  • RE:Subj: I want to hear anything... - Joe
  • Have Your Say

    Readers To The Rescue
    Yesterday's call for suggestions as to what areas you'd like to see covered on a slow-news day produced a raft of responses with some really good ideas.

    I'm still busy sorting through them but there appears to be enough to keep me going for quite a while -- thanks folks.

    In the meantime -- don't forget that all suggestions for the Friday Lighten-Up section are gratefully received, don't be shy!


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