Note: This column represents the opinions
of the writer and as such, is not represented as fact|
It seems that records are being broken -- both for the number of people online
and the amount of time they're spending behind their browsers.
the contents of Aardvark's "million-dollar ideas" notebook
are revealed for all to see!
Unfortunately, due mainly to the slump in online advertising, the extra
traffic means little but higher costs for many websites.
Just at the time you'd expect online publishers to be rubbing their hands
with glee -- many of them are working hard to find new sources of
revenue to fund their ballooning bandwidth costs.
Need Cutting-Edge Copy?|
As NZ's longest-running online commentator, I'm looking for
extra syndication opportunities for this daily publication -- or I'm happy
to write casual or regular material specifically to order for print or
Net-based publications. If you're
interested, drop me a line
The Cookie Crumbles
Many people, including some legislators it would seem, are paranoid about
any website issuing them to first obtain the user's permission.
Just imagine how irritating it's going to be if, every time you go to a new
box pops up and says "may we send you cookies?"
It's even worse news for the advertising networks such as Double Click. They
have a banner being altered to obtain the necessary permissions would
be a major nightmare.
One report has suggested that such a move would cost British companies
around NZ$600m -- and they're just part of the EU.
And what do you do if someone refuses to give permission?
As anyone who has disabled the cookies on their browser knows, some sites
just refuse to give you access if you don't have cookies enabled. Without
some fairly significant changes, those sites might as well roll up and hide
their welcome mat.
Now, given that most browsers already have the ability to enable and disable
cookies -- why is their any need at all to legislate website operators?
Have the lawmakers gone a bit overboard on this one?
Save The Aardvark Fund
Yes, I have had several donations to the Aardvark fund and I thank those
who put their money where their mouse is :-)
If guilt is gnawing away inside you then there's still time to donate.
Just drop by and
hand over your loot.
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