Aardvark Daily aardvark (ard'-vark) a controversial animal with a long probing nose used for sniffing out the facts and stimulating thought and discussion.

NZ's leading source of Net-Industry news and commentary since 1995
Australasia's "New Economy" News And Commentary Site
Headlines | XML feed | Contact | New Sites | Press Bin | Job Centre | News Search | For Sale
Note: This column represents the opinions of the writer and as such, is not represented as fact
The Search For Position 29 November 2001 Edition
Previous Edition

Million $ Ideas
At last, the contents of Aardvark's "million-dollar ideas" notebook are revealed for all to see!
Click To See
Yesterday's news links included a story revealing that the search engine Google was planning to implement a user-feedback system so as to better rank websites according to their quality.

As anyone who's ever checked their webserver's logfile will tell you, search engines are one of the leading sources of traffic and good placement on popular engines can make the difference between success and failure.

Unfortunately, a lot of scamsters and idiots also realise this, and they go to inordinate lengths to cheat their way to the top by fooling the algorithms used by those search engines.

Need Cutting-Edge Copy?
As NZ's longest-running online commentator, I'm looking for extra syndication opportunities for this daily publication -- or I'm happy to write casual or regular material specifically to order for print or Net-based publications. If you're interested, drop me a line

Getting your site located in the first page of a search engine's results used to be a fairly trivial task -- often requiring little more than just copying the meta-tags of the site that was already number one.

The ranking methods used to be very simplistic and easy to trick -- but these days they're a whole lot more complex and the amount of skill required to get yourself near the top of the list is correspondingly higher.

Readers Say
(updated hourly)
Nothing Yet
Have Your Say

I could give you a long list of methods I've discovered which help you boost your search-engine ranking -- but then I'd have to beg for my dinner because such stuff is valuable information with a strong commercial value.

Indeed -- I'm surprised that more commercial websites aren't investing in the services of those who have such skills. After all, why spend thousands of dollars every month on advertising (which is often ineffective) when you can spend less and get a whole lot more by increasing your visibility at Google, Yahoo, Altavista or other prime locations?

Maybe it's because many people have been burnt by "experts" who regularly advertise that they'll get you up there in the top ten of search results returned. Clearly these "experts" must ensure that they don't accept more than 10 clients for any particular search term eh?

Of course it's not as simple or easy as these "experts" might suggest.

It *is* easy to get any website listed in the top 10 results if you're prepared to accept an obtuse or unlikely search term as your criteria -- but where's the value in that?

And, as I've said on previous occasions -- don't waste your dollars on those paid search-engine submission services. There are only a handful of search engines or directories worth being listed on and you're better off spending that money ensuring that your ranking on those sites is as good as you can get it.

Newsgroups Under Surveillance
Those interested in illegal activities or material such as warez, pirated MP3s and kiddy-porn have been given notice this morning that newsgroups are no longer a safe place to play.

As reported by just about every news agency on the planet, UK police have been covertly monitoring the online activities of those who accessed the newsgroups at Demon Internet for several months. After building up a list of those who were most active in the numerous child pornography areas, they carried out a global swoop -- rounding up the offenders.

Of course I doubt that anyone in their right mind will be too concerned that a bunch of paedophiles have been dealt to -- would we be quite so happy if the same tactic had been taken to identify and nab those who swap MP3 files through the growing list of newsgroups to which pirated music is regularly posted?

Imagine the cops rolling up at 4am to arrest your teenage son and confiscate his computer because he'd been discovered downloading an ACDC album from a newsgroup?

As anyone who has browsed the list of available newsgroups will confirm, they cover just about every conceivable subject -- and a whole lot that are just totally inconceivable. Will authorities decide that newsgroups related to drug use are a good place to round up suspects?

Is this level of snooping a good thing or a bad thing -- what do you think?

Have your say

Save The Aardvark Fund
Yes, I have had several donations to the Aardvark fund and I thank those who put their money where their mouse is :-)

If guilt is gnawing away inside you then there's still time to donate.

Just drop by and hand over your loot.

Free News Syndicated From 7amNews.com
Add it to your own site


Add Aardvark To Your Own Website!
Got a moment? Want a little extra fresh content for your own website or page?

Just add a couple of lines of JavaScript to your pages and you can get a free summary of Aardvark's daily commentary -- automatically updated each and every week-day.

Aardvark also makes a summary of this daily column available via XML using the RSS format. More details can be found here.

Contact me if you decide to use either of these feeds and have any problems.

Did you tell someone else about Aardvark today? If not then do it now!

There are new Vacancies Last added 2 Oct In The Job Centre

There are 14 Domain Names for sale

Security Alerts
Admins asked to check buggy line printer daemons (AAP - 08/11/2001)

New vulnerability exposes Excel and PowerPoint macros ZDNet - 29/10/2001)

Microsoft tightens software security (CNet - 16/08/2001t)

Code Red Worm A 'Runaway Success' (7amNews - 20/07/2001)

Virus Alerts
Hybrid DDoS worm strikes MS servers (ZDNet - 23/11/2001)

Finaldo worm on the crawl (ZDNet - 09/11/2001)

Tripple-threat Worm Strikes (Aardvark - 19/09/2001)

Bookmark This Page Now!


NZL Sites
NZ Netguide
NZ Herald Tech
PC World NZ
NZOOM Technology

AUS Sites
Fairfax IT
Australian IT
AFR Tech
AUS Netguide
NineMSN Tech
APC Magazine

USA Sites
CNNfn Tech
Yahoo Tech
ZDNet Tech
USA Today Tech
7am.com SciTech

UK Sites
The Register
BBC SciTech


The Day's Top News
Open in New Window = open in new window
New Zealand

Open in New Window SparesFinder gets too big for New Zealand
One of New Zealand's best kept e-commerce secrets is no more -- not because of its failure but rather because of its burgeoning success...

Open in New Window Budget sign-off for Govt portal
Cabinet has signed off funding for an Internet portal which will serve as a single front door in cyberspace for all online Government services and information...


Open in New Window Cops Bust Int'l Kid-Porn Ring
Detectives arrested more than 130 people worldwide on Wednesday in an unprecedented global crackdown on child pornography, British police said...

Open in New Window High Court Hears Internet Pornography Law Case
A Bush administration lawyer defended before the U.S. Supreme Court on Wednesday a law aimed at shielding minors from Internet pornography, comparing the restrictions to covers on sexually explicit magazines in bookstores...

Open in New Window Trojans Top 2001 Computer Virus List, Execs Say
Viruses that hand over control of a computer to a hacker have dominated the Internet in the past year and will become even more pervasive in coming years, computer security executives said on Tuesday...

Open in New Window Sony to Offer Web Credit Card
Japanese electronics and entertainment giant Sony Corp. said Wednesday it will offer a credit card loaded with a computer chip to make Internet shopping easy and secure...

Open in New Window Reviewers Condemn Video Tweaks
ATI tweaked its new video card software to make Quake run faster. The company was only trying to please gamers, but instead it upset just about everyone...


Open in New Window Australian providers dish up wrong DSL flavours
Most Australian service providers are pushing the wrong DSL services on to customers, with “sting in the tail” pricing to boot, hampering the uptake of broadband in the local market...

Open in New Window Friends surf, you earn
IT sounds almost too good to be true: Join an internet service provider (ISP) and make thousands of dollars in commission by getting others to sign up...
Australian IT


Open in New Window Meet the future of Windows security exploits
Buffer overflow bugs, for years the most prevalent type of security vulnerability, will become a thing of the past as crackers realise the potential of different ways to exploiting Windows machines...
The Register

Open in New Window The Google attack engine
Some clever empiricist appears to have been abusing Google to attack Web servers, switches and routers in a novel way, by crafting search terms to include known exploits...
The Register

Open in New Window Sony: Microsoft's top target
Despite a commercial Linux landscape that is as devastated as any IT market in recent memory, there's at least one Japanese electronics firm that needs Linux to succeed -- badly...

Open in New Window E-commerce stirring from hibernation?
Sales at U.S. online retailers rise marginally from July to September, the first such gain since the final three months of last year, according to the government...

Open in New Window XP for slot machines, ATMs released
Microsoft launches a version of the new OS for non-PC devices such as cash registers and factory robots. The launch involves a pricing change and a discount for the developer kit...

Looking For More News or Information?

Search WWW Search Aardvark
Try the Aardvark News Search page or look here.co.nz

Privacy Policy | Copyright © 2001, Bruce Simpson, free republication rights available on request

jet engine page