Note: This column represents the opinions
of the writer and as such, is not purported as fact|
There are people out there charging a small fortune for services that
are supposed to get your website "noticed" and increase the flow of
traffic to your pages.
the contents of Aardvark's "million-dollar ideas" notebook
are revealed for all to see!
Some of these services are good, many of them are really bad.
A couple of weeks ago I promised to update and republish my series on
website promotion but I must admit that I got side-tracked, until today.
Starting today, and continuing for the rest of the week, I'll be
incremental publishing this information and welcoming feedback from
You'll find the first two instalments here and
although it might seem like commonsense stuff, you'd be surprised at just
how often it's overlooked.
But does all this commonsense and smartness actually work?
Is it really possible to drive lots of traffic to a site simply by using
the techniques that will be outlined in this little series?
Well I've applied many (but not all) of these ideas to my
pulsejet engine site and it now
scores over 10,000 visits to the main page each month (and around 80,000 page
views in total) -- not bad for something as esoteric as a site dealing with
home-made jet engines.
This site now ranks number one on Google for the
search queries: homebuilt jet engine,
jet engine kitsets.
But there's a whole lot more to driving traffic than just getting a good
search engine ranking.
In the next few days I'll explain how important it is to do thing such
as analyse your webserver logs on a daily basis and explain how I've
been able to create significant amounts of extra traffic by using the
information contained there.
And, as the title of today's column suggests, I'll give you some tips on
how to make a noise that will attract plenty of attention from all corners
of the Web.
For example, in the past few days I have received several thousand extra visits
as a result of a simple initiative that cost me nothing but a little time but
made a lot of noise. It's even attracted the attention of US-based news
organisations and requests for interviews by print and broadcast media.
I know for a fact that there are simply far too many good Kiwi websites that
are languishing through lack of adequate promotion. They just sit there
on the Web, waiting for someone to trip over them rather than banging
their own drum and calling people from across the road.
So far I have used my own jet engine site as an example of what can be
done with minimal investment of time and effort but I suspect that it
might be better to take a completely independent site and use that
as an example of "before and after."
With this in mind -- I'm going to do something very silly and ask readers
if they would like me to use their site as such an example.
Yes, if you'd like me to put my money where my mouth is and see just how
much its traffic can be grown in just a few weeks then drop me a line
and I'll try to pick the most interesting or deserving case.
Be aware that you'll have to be willing to honestly disclose your traffic
figures before and after I apply myself to the task -- but I won't charge
anything and I'm sure everyone will benefit from observing the effects of
the techniques I'll be outlining.
Have Your Say
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