Aardvark Daily aardvark (ard'-vark) a controversial animal with a long probing nose used for sniffing out the facts and stimulating thought and discussion.

NZ's leading source of Net-Industry news and commentary since 1995
Headlines | XML feed | Contact | New Sites | Archives | Job Centre | MARKETPLACE | For Sale
Game, Set And Match To Advantage Computers Ltd
Breaking News: 12:45pm
Several months ago, Advantage Computers Ltd (ACL) scored a notable court-room win against the much larger Advantage Group (AG), in respect to which of the two companies deserves the trademark "Advantage".

Faced with an embarrassing need to rebrand some of its products the wake of the judgement, AG appealed the decision.

The appeals court has today upheld the original decision, leaving AG further out of pocket and no better off. I suspect there will be some frantic brainstorming going on over at AG as they try to come up a new trademark for some of their products.

Note: This column represents the opinions of the writer and as such, is not purported as fact
Shhh! Don't Talk About The Net 7 October 2002 Edition
Previous Edition | Archives

Please support the sponsor
Sponsor's Message
While I was making my breakfast this morning it occurred to me just how snobbish and introverted the TV industry was when compared to the Net.

As I rescued two slices of flaming bread from the clutches of an over-enthusiastic toaster, I tried very hard to think of any Net-specific programmes currently screening on free-to-air TV.

There's certainly plenty of Net-based content dealing with TV programmes -- but it appears that this is very much a one-way street.

Why is this?

We all know that the Net is no longer very "fashionable" in the wake of the 2000 tech-wreck, but surely, given the levels of Net use in NZ, there must be some interest amongst the viewing public?

Check Out The Aardvark PC-Based Digital
Entertainment Centre Project

The last locally produced TV program dedicated to the Net that I can recall was that thing hosted by Fiona McDonald and sponsored by Xtra. It did a reasonable job of covering the basics but was fairly "dry" and lacking in entertainment value.

The BBC has a pretty good programme in the form of Click Online but it screens at some ungodly hour of the night so probably doesn't get the NZ audience it might otherwise deserve.

Quite frankly I'm rather surprised by TV's seeming avoidance of Net-related programming. They're still pretty quick to report the latest porno-ring busts, viruses, and other negative aspects of Net use but seem hell-bent on ignoring the many hundreds of thousands of Kiwis who are Net users.

Readers Say
(updated irregularly)
  • The Real Battle... - David
  • Net TV Programmes... - Peter
  • Net related TV programs... - Ben
  • Tech TV... - Charlie
  • a lack of technology/science... - Robert
  • No Net TV programmes... - Keith
  • Click Online... - Sam
  • The Net, on TV... - Dylan
  • TV Material on net/computing... - Scott
  • Have Your Say

    The most non-sensational Net coverage we seem to get on the box are those little segments in shows like Good Morning where someone gets a five minute spot to review a few websites they like (yawn!)

    Where's the really interesting stuff?

    Surely there's enough material for a weekly 20 minute (plus ads) programme covering all the topical material that affects the Net and its users these days.

    Online piracy, virus protection, the future of Net/TV/games-console/etc integration, and all the stuff that I cover on a daily basis in this column.

    While it must be acknowledged that a certain amount of this material might be a bit geeky for a general audience - an awful lot of it (if presented properly) would be of interest to a far wider audience.

    Need an example?

    How many "average" Net users (as opposed to Aardvark readers) and parents in particular, know exactly what's legal and what's not when it comes to copying and sharing music, pictures and video over the Net?

    How many "average" Net users know how to really go about finding information on the Net -- outside of typing a simple query into Google?

    How many "average" Net users know whether it's worthwhile paying extra to get wireless Net capabilities in their next cellphone, PDA, etc?

    What about the bewildering array of ISP and connectivity options that new and existing users must choose from? Does a fast PC improve surfing speed? Does satellite Internet really work?

    The list things goes on and on -- or at least it *would* if TV weren't seemingly determined to ignore it.

    Or have I got this all wrong?

    Would you (or your less Net-aware friends/family) actually bother watching a program that dealt with the Net and other hi-tech subjects? Or would you be too busy browsing the web instead?

    If you want to have your say on the contents of today's column then please do so. Only comments marked "For Publication" will (if I have time) be published in the readers' comments section.

    Add Aardvark To Your Own Website!
    Got a moment? Want a little extra fresh content for your own website or page?

    Just add a couple of lines of JavaScript to your pages and you can get a free summary of Aardvark's daily commentary -- automatically updated each and every week-day.

    Aardvark also makes a summary of this daily column available via XML using the RSS format. More details can be found here.

    Contact me if you decide to use either of these feeds and have any problems.

    Linking Policy
    Want to link to this site? Check out Aardvark's Linking Policy.

    Did you tell someone else about Aardvark today? If not then do it now!

    Security Alerts
    Microsoft posts four new security alerts (CNet - 3/10/2002)

    Flaw in Word can allow file theft (TheAge - 13/09/2002)

    File-name flaw threatens PGP users (ZDNet - 06/09/2002)

    Microsoft reveals security hole (NewsFactor - 02/09/2002)

    Microsoft plugs critical Office holes
    (ITWorld - 22/08/2002)

    Virus Alerts
    Virus pursues your credit card details (ZDNet - 02/10/2002)

    Linux server worm exploits known flaw
    (VNuNet - 13/09/2002)

    Worm spreads through KaZaA network, again (TheReg - 22/08/2002)

    Bookmark This Page Now!


    NZL Sites
    NZ Netguide
    NZ Herald Tech
    PC World NZ
    NZOOM Technology WordWorx

    AUS Sites
    Fairfax IT
    Australian IT
    AUS Netguide
    NineMSN Tech
    APC Magazine

    USA Sites
    CNNfn Tech
    Yahoo Tech
    ZDNet Tech
    USA Today Tech
    7am.com SciTech

    UK Sites
    The Register
    BBC SciTech


    My Jet Engines
    Check Out Me And My Jet Engines

    The Day's Top News
    Open in New Window = open in new window
    New Zealand

    Open in New Window Fonterra to sell-on internet expertise
    Farming web portal Fencepost.com wants to sell the technology and expertise behind its online services to the rest of the world and has set up a web services arm to do so...
    NZ Herald

    Open in New Window Social Development restructures IT
    The Ministry of Social Development is firming up the structure of its IT department, with a permanent appointment designated "IT strategy leader/adviser"...


    Open in New Window Google Degraded? Geeks Aghast
    Did Google lower its standards for ranking Web pages on its search engine? Its filtering of spam sites and doorway pages appears to be less than what it used to, observers say...

    Open in New Window Russian hacker gets 3-year sentence
    A Russian hacker, lured to the United States by the FBI under the ruse of a job interview in a case that prompted a sharp rebuke from Moscow, was sentenced Friday to three years in prison for computer crime...

    Open in New Window Virus writers get Slapper happy
    Internet vandals have continued to modify the recent Slapper worm and have sent at least four new variants of the hostile Linux program into the electronic wilds...

    Open in New Window E-mail makes surfers emotional
    E-mail newsletters are the latest way to bond with customers and, if done correctly, they can work, a study has found...

    Open in New Window How and Why the Internet Broke
    A series of circumstances and human errors at network communications firm UUNet on Thursday created a huge Internet slowdown throughout the world...


    Open in New Window Demand for IT executives rises
    Demand for executives in Australia has rebounded strongly in September, led by IT, finance and management executive positions...
    The Age

    Open in New Window EDS poised to slash Australian jobs
    Services heavyweight EDS is understood to be considering cutting more than 1,000 positions in Australia and 21,000 worldwide under moves to trim costs after warning in mid-September of a poor third quarter financial performance...


    Open in New Window America bids to become net watchdog
    The US should not be allowed to decide what is permitted on the internet and what is not, argues technology consultant Bill Thompson...

    Open in New Window Laptop fuel cell gets air clearance
    Fuel cells, which will let notebook computers run three to 10 times longer without a recharge, had previously been banned from planes because they contain methanol, a flammable liquid...

    Open in New Window Professional gamers cash in at jackpot sites
    Mary Dion calculates she won wore more than $250,000 last year playing solitaire and few other games on WorldWinner...

    Open in New Window Night owls boost online spending
    Internet shopping has captured a new "out-of-hours" market which is claiming an ever greater proportion of UK retail spending, a report said...

    Open in New Window Verizon, RIAA in copyright showdown
    Attorneys for Verizon Communications and the music industry sparred in court on Friday over whether to disclose the identity of an alleged peer-to-peer pirate...

    Looking For More News or Information?

    Search WWW Search Aardvark

    Privacy Policy | Copyright © 2002, Bruce Simpson, republication rights available on request

    jet engine page