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Competition For JetStream? 11 February 2003 Edition
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I've noticed an increasing number of people, including some in the media, who have taken to using the word "Jetstream" as a pseudonym for broadband.

It's fairly easy to understand why this might be happening -- after all, unless you're lucky enough to live in one of the very few areas where there is an alternative, Telecom's Jetstream product *is* the only real broadband option in New Zealand.

Now, before readers fill my mailbox with reminders that other companies such as IHUG, Telstra and Walker Wireless all have broadband options available, I should point out that most of these are only able to be accessed within a very small geographical region.


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Most of those folks who live in smaller NZ cities or in the countryside still have a choice of Jetstream or nothing -- and the outlook for change is bleak.

I notice in today's news wires that, yet again, the prospect of broadband over power lines is being touted but we've heard that dozens of times before.

From memory, there were even tests somewhere in the South Island, yet they seem to have come to nothing.

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I also see that Walker Wireless continue to appear in the media and today is no exception. Bob Smith's smiling escutcheon graces the pages of the NZ Herald along with the news that the company's Auckland trials are a success.

This must be great news right?

After all, surely some real competition will drive down the price of broadband access?

Well the "access" component may be slightly cheaper -- but we're still stuck with the same old problem of data caps.

Even more paradoxical, it seems that the faster the service you buy from Walker Wireless, the less data you get included in the standard package.

However, the availability of portable IP wireless modems that work at the same price as their tethered equivalents might just knock Telecom's own Jetstream Mobile for a six -- but only for those users who intend to stay within the Walker Wireless coverage area.

Will Telecom adjust its pricing to compete?

I doubt it very much.

The days of widely available, "cheap" broadband are still a very long way off I'm afraid.

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