"Quote taken out of context" says Microsoft
Copyright © 1997 to 7am News
In response to the feature story in this week's
Aardvark Weekly, Microsoft have
replied that the quote used by NBR in its advertising and attributed
to them was taken "out of context".
It seems that the phrase "New Zealand's most frequently visited Web site" was used only in reference to a very small sector of the market, namely those business or financial sites based on Microsoft server technology.
In this context it's very likely that the claims hold water, but it's also rather naughty of NBR to use the quote in this manner without any clear indication that it was so specific.
Just another case of excessive exuberance on the part of the advertising department?
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