Note: This column represents the opinions
of the writer and as such, is not purported as fact
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Advances in technology are really changing the way we gather and disseminate
information.
Take television for example...
Ever since the camcorder became popular, small but increasing amounts of the
footage that major networks broadcast has come from amateur sources. Indeed,
some programmes (such as America's Funniest Videos) consist almost solely
of footage shot by regular folks with their video cameras.
This trend has continued to increase now that many mobile phones have started
offering a rudimentary form of video recording and transmission. When terrorists
detonated a number of bombs around London last year, am-cam footage taken
on mobile phones was aired around the world.
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Back home in New Zealand, there's another war going on and am-cam footage is
set to play an important role in this conflict as well.
I'm referring of course, to the battle between One News and TV3's news for the
eyes of viewers.
Both networks realise that their cameras are not always on the scene when the
action surrounding a news event unfolds - but there are often members of the
public (and their cameras) who are.
TVNZ has this solicitation
for your valuable footage.
TV3 merely have a phone number to ring on their contact page
although they have mentioned their desire to get your scoop footage many times
on-air.
Now if you're on the spot of a rapidly unfolding story and manage to grab some
really useful (and therefore valuable) footage of the events, should you rush
off and submit your footage to TVNZ or TV3?
Well, given that such footage may well end up being sold by TVNZ/TV3 to other
broadcasters around the world, perhaps for a *very* healthy sum, I don't think
I'd be too quick to hand it over.
Take a close look at the Terms & Conditions
associated with TVNZ's acceptance of your footage -- especially the bit that
says "I assign all copyright in the footage in perpetuity to TVNZ".
This little phrase effectively means that you are signing away any and all
rights to the footage.
No matter how much TVNZ might earn from selling your genuine footage of Elvis
working at the Takapuna Burger King, the company is under no obligation to pay
you a single cent. What's more, you can't even show your friends the footage
after giving it to TVNZ because that would be a breach of copyright.
I wonder how many people might get carried away with the prospect of seeing
their footage on TV and ignore the fact that they might be signing away a whole
lot of money in doing so?
How much money are we talking?
I don't know -- but I do know that (according to Wikipedia)
some paparazzi
pictures can earn as much as US$50,000 or more per picture -- so 20 seconds of
Elvis flipping burgers has to be worth a whole lot more. Even
America's Funniest Home Videos
pays US$20,000 for winning clips.
If you've got what you think is very valuable footage, don't just dump it
in TVNZ or TV3's lap. Think up a ridiculous price and offer it to them --
you never know, they might accept that offer.
Alternatively, convert it to a video file and add a big fat watermark that says
"broadcasting prohibited" right across the middle. Then whack it up on a website
and contact all the world's broadcasters and invite them to make an offer.
Or, if you're more altruistic, donate it to the public domain or offer it to
the broadcasters under a GPL.
If you were lucky enough to catch a real scoop -- what would *you* do with
the footage?
Is TVNZ's solicitation really designed to dupe those who don't realise the
value of what they might have recorded?
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