Just who is the dim-witted fool that advised INL not to make their new
headlines by email
the contents of Aardvark's "million-dollar ideas" notebook
are revealed for all to see!
If it was Chris Price then he needs a kick up the backside for creating yet
more online ammunition for mailbombers.
Of course Mr Price says "instances of people signing others up without their
knowledge are rare, and people can easily choose to unsubscribe" -- which
is a great opinion to hold if you've never lost an email address to such
That such abuse is possible at all should be all that's required for all
companies to take a responsible attitude to setting up mailing lists -- something
that INL obviously don't care about.
INL's service is being provided by
who plainly state on their
that they're "a joint venture
between MessageMedia Inc., our parent company in the United States,
eVentures NZ Ltd and NZ Post.". Now I understand why they're so willing
to create yet another abusable mailing list.
quick check with Google
shows that parent company MessageMedia.com
is widely considered a spamhouse -- uh oh!
That INL would team-up with a company with such pro-spam connections speaks volumes. Are
INL so stupid that they didn't check out the heritage of MessageMedia and
the reputation of its parent -- or do they just not care?
Perhaps someone from INL or MessageMedia might care to send in a right of
reply explaining why double-opt-in wasn't used for this new service. What
possible reason could there be for not acting like a responsible Net citizen
and protecting others from potential abuse.
If anyone doubts the ferocity of these list-based mailbomb attacks or the sheer
futility associated with "unsubscribing" to 2000+ single-opt-in mailing lists
then please let me know and I'm sure someone will demonstrate for you using
any one of dozens of websites and software packages that make launching such
attacks very simple. I suspect you might quickly become a convert to double-opt-in
lists when your mailbox fills with thousands of messages that you neither
asked for nor want, each and every day.
Quite frankly I'm very disappointed at the level of competence and responsibility
being taken by so many companies that profess to have expertise in the field
of electronic direct marketing.
So, where's ISOCNZ in all this?
We've seen the DMA come out on the side of single-opt-in mailing lists and
this is the second direct-email-marketing company I've exposed
(see Aardvark Daily 12 April 2001)
as having strong links to pro-spam US companies -- doubtless more will pop up.
Isn't it about time that ISOCNZ, as the defacto industry spokesgroup,
came out and educated business and the public to the dangers of single-opt-in
mailing lists and the creation of easily abused online systems?
Now I've vented my spleen -- what do you think?
send me your feedback.
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