Well ISOCNZ members seem to have weeded out much of the dead wood that has
cluttered some of its administrative seats in recent years, so here's
hoping the Society can now start to address the issues it has so long
purported to be concerned with.
the contents of Aardvark's "million-dollar ideas" notebook
are revealed for all to see!
I understand that part of the "new look" for ISOCNZ will be a rebranding
exercise, clearly designed to distance it from the incompetence, limelighting
and infighting that became its trademark in the years since its conception.
Can they pull it off?
Well I have to say that now the small handful of self-interested and incompetent
appear to have been shown the door -- I really think they might succeed. And if they
are getting their act together, I might even sign up myself.
Ad-Wrapping Your Email and "Forever Ads"
Just when you thought that advertising on the Net had reached unsurpassable
levels of irritation -- some bright spark in Australia comes along with yet
another way to annoy the hell out of us.
Reva Networks has decided that it would be really clever to wrap your email
messages in advertising.
If the idea takes off, and anyone here is stupid enough to adopt it, even
legitimate email could become spam.
Users of free email services such as Hotmail and YahooMail have become used
to having the odd advertisement tacked on to their communications -- but
this new technology could allow really stupid ISPs to do the same. So,
in effect, you'd be paying them to deliver advertisements to you.
And of course, if your ISP -- or the one used by the sender, is involved,
you won't be able to filter out these emails either -- because they will
still contain valid messages that you almost certainly want to receive.
A few weeks ago I also mentioned those irritating pop-under advertisements
which I find irritating. Since then, and no doubt due to the extraordinary
success of the X10 ad that created all the furore -- these damned things
have begun to spread like a weed.
Even more devilish are the "forever ads" that I've noticed on a few sites.
I call them "forever ads" because I've not seen any other term for them and
the way they work means that once you visit a site that has these things
on it -- you'll keep getting ad windows popping up for the rest of your browsing
I believe it was the porn sites that came up with this evil concept but I've
noticed them appearing (and promoting) regular G-rated sites in recent weeks.
They work by spawning another browser window which remains minimized -- you'll
see it on your Windows task bar but won't be able to get it to appear on the
desktop -- so you can't close it. This window is programmed to spawn a new
advertisement every minute or so -- and that's what you'll get.
Even trying to exit from your browser won't help -- because that minimized
window is still there on the task-bar. The only way to kill it is to shut
down your PC or use Control-Alt-Delete to bring up the task list and nuke
the IE or Netscape task.
And why are advertisers flocking to these pop-under and "forever ads"?
Because, unlike banners, they deliver people directly to the advertiser's
website -- no click-through required.
I'm seriously thinking of starting a website where people can report sites
and advertisers that are using these pop-under or "forever ads" so that they
can be boycotted by those who are as irritated with them as I am.
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