After a week's sabbatical, Aardvark's Lighten Up section is back -- so enjoy!
the contents of Aardvark's "million-dollar ideas" notebook
are revealed for all to see!
Things not to do (on a Unicycle)
Kids, don't try this at home!
The compressed air rocket bike
Add an extra wheel and some compressed air to the previous page and you get
"Wood" you like a new PC that was more than a little distinctive?
Unfortunately this Flash site repeated crashes my browser before it's finished
loading but the site was sent in by a reader so see if it works for you.
Bletch! Could you think of anything less inviting???
Need Cutting-Edge Copy?|
As NZ's longest-running online commentator, I'm looking for
extra syndication opportunities for this daily publication -- or I'm happy
to write casual or regular material specifically to order for print or
Net-based publications. If you're
interested, drop me a line
Online News at a Dollar An Issue?
The Press is going to put its newspaper online -- in full, "including text, headlines,
photographs, graphics, advertising, inserts and magazines".
What's more -- they're going to charge a buck a time to read it.
I wonder if this will work?
For a start -- graphics, advertising, photos and magazine sections have the
potential to make the site pretty bandwidth intensive if great care isn't
taken to optimise things.
Secondly -- a dollar per issue is an awful lot of money to charge for an online
newspaper. I wonder how much the print edition is and whether the ability
to eliminate newsprint, ink, printing, transport and retail margins might not
mean that this price is more than a little over the top?
I guess time will tell -- but would you spend $1 per issue for a regional
IDG Spams Customers?
I hate to knock what could be seen to be my competition -- regardless of the
merits of any such criticisms one always runs the risks of appearing petty
However, let me say in this case that the problem appears to be a marketing-droid
problem and not related to the excellent level of professionalism exhibited
by the editorial team. Since I don't carry advertising -- I guess the part
of IDG I'm knocking isn't really competition at all -- so here goes!
An unknown number of IDG's advertisers received a spam from the company yesterday.
This was not double-opt-in, it was not even single-opt-in, it was (at least in
a few cases) completely unsolicited. In fact, here's
what the spam suggests if you're unhappy:
You are receiving this e-mail because we believe that the information may
be of particular interest to you, as a member of New Zealand's
advertising or IT community.
If you prefer not to receive future IDG Online Newsletters, please send
an email with your email address (above) and your company & contact
Of course I could go on about the folly of spamming your own customers
but I think they have (to quote
one of IDG's own stories)
"spammed themselves in the foot" this time. The customer who complained to
me about this spam said "they won't be getting another advertising dollar
out of me."
Save The Aardvark Fund
Yes, I have had several donations to the Aardvark fund and I thank those
who put their money where their mouse is :-)
If guilt is gnawing away inside you then there's still time to donate.
Just drop by and
hand over your loot.
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