Note: This column represents the opinions
of the writer and as such, is not represented as fact|
It's time for more of the best and the worst that the Web has to offer.
the contents of Aardvark's "million-dollar ideas" notebook
are revealed for all to see!
Real Search Engine Hits
Just what crazy things are people typing into search engines these days?
The National Public Toilet Map
Only the Aussies would go to the trouble of creating a web site dedicated
to documenting the location of public toilets right across the nation eh?
Korean Myths About Cats And Dogs
Here's a load of esoterica you probably didn't need to know.
Need Cutting-Edge Copy?|
As NZ's longest-running online commentator, I'm looking for
extra syndication opportunities for this daily publication -- or I'm happy
to write casual or regular material specifically to order for print or
Net-based publications. If you're
interested, drop me a line
Beyond A Joke?
I recall "the good old days"(tm) when it cost $10 per megabyte to use the Net,
speeds were limited to 9600 or 14.4Kbps, and Netscape 2.0 was the greatest
browser in the world.
Those were the days when you could almost count the number of local websites
on the fingers of one hand and Yahoo was just a bunch of links.
To find anything really worthwhile you could use one of the very few search
engines -- but would just as likely fire up a command-line tool like gopher
Very, very occasionally you'd run into a website that carried an advertising
banner -- and of course you'd click on that banner to find out more about
any company sufficiently forward-thinking to consider the Net as a worthwhile
place to advertise.
Those days are now long-gone.
So has the arrival of 56K dial-up, billions of pages of information and
a much simpler point-and-click interface improved the Internet experience?
Well yes and no.
The rich motherlode of content on the web has grown immensely and you can
lose yourself for hours in a surfing expedition -- but then there are those
Based on my own attitude, and a lot of feedback from readers, I'd have to
say that the profile of your average online advertiser has changed from
"forward thinker" to "mindless moron."
When I dropped in to Salon.com the other day I was forced to put up with virtually
every type of online advertising ever invented.
Firstly I got an interstitial (click-through) ad which I clicked through -- so
the advertiser got a really poor deal for his money there.
Then, as the page I wanted to see was loading, a pop-up ad started to load -- so
I closed that window before -- once again, cheating the advertiser out of their
chance to sell me something.
Finally, once the page I wanted had loaded -- there was a honking great display
ad in the middle of it. Unfortunately for the advertiser, I couldn't see it
because I had my graphics turned off.
So, did these ultra-intrusive attempts to expose me to some vendor's products
or services work?
The advertiser probably paid good money to try and catch my eye -- but due
to the flood of stuff that sites such as Salon throw at me, I make a point
of ignoring the lot.
Of course I could always pay Salon's subscription fees and avoid all this
ad-clutter. However, I'm only a very casual Salon visitor and can't therefore
justify spending a fairly significant amount of dosh just to dodge the ads.
No, my strategy, and one which I gather has been adopted by a lot of others
who used to visit such sites regularly, is simply to strike such annoying
locations from our bookmarks list.
So -- this totally excessive level of advertising and intrusion has produced
a lose-lose-lose situation. I don't visit, they don't get the traffic, and
even when people drop-by the advertiser probably pays for impressions that are
You might think that sites and advertisers will eventually catch on to the
fact that their efforts are self-defeating -- but I suspect they won't. I see
a Yahoo spokesman claiming that they expect to increase the level of intrusiveness
even further in order to help offset the falling ad revenues.
Suffice to say that Yahoo Australia/NZ has this week announced the axing
of 11 percent of its workforce. Kind of reminds me of that scene from
The Simpsons where Homer repeatedly burns his hand by reaching for hot food --
"Hmmm, owch! Hmmm owch! Hmmm Owch!" Some people just don't learn.
Save The Aardvark Fund
Yes, I have had several donations to the Aardvark fund and I thank those
who put their money where their mouse is :-)
If guilt is gnawing away inside you then there's still time to donate.
Just drop by and
hand over your loot.
Add Aardvark To Your Own Website!
Got a moment? Want a little extra fresh content for your own website or
Just add a
to your pages and you can get
a free summary of Aardvark's daily commentary -- automatically updated
each and every week-day.
Aardvark also makes a summary of this daily column available via XML using
the RSS format. More details can be found
Contact me if you decide to use either of these feeds and
have any problems.
Did you tell someone else about Aardvark today? If not then do it
There are new Vacancies Last added 2 Oct In The Job Centre
There are 14 Domain Names for sale