Note: This column represents the opinions
of the writer and as such, is not purported as fact
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According to this story
from Wired.com, more than 40 countries around the world now apply some form
of recording industry levy to blank media or recording equipment.
Money collected from this levy is used to offset the losses incurred
due to piracy -- or at least that's the theory.
In Canada for example, blank CDR and CDRW disks each carry a levy of CN$0.21
and there are proposals to increase that figure to CN$0.59 this year.
In theory, and certainly from the recording industry's perspective, this
sounds like a good idea doesn't it? After all, everyone knows that quite
a lot of the CDR disks being sold are going to end up holding illegally
copied music.
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Unfortunately, the downside is that strategies like this assume we're all
criminals and that every CDR is going to be used for the unauthorised copying
of copyrighted music.
Looking around at all the CDRs I've got here I can honestly say that there's
not a single one which is an illegal copy of a commercial music CD.
I have to admit that I've got quite a few CDRs containing VCD and SVCD
recordings of broadcast TV material -- but I've also got a whole bunch
of VHS tapes with the same type of stuff on them -- as have most Kiwi
households.
So why should I, and the huge number of other CDR users who don't engage
in music piracy, be asked to subsidise those who do?
The answer is that we shouldn't and so far our politicians have had the good
sense to realise this so there's no recording media/equipment levy here (is there?).
But maybe the idea isn't quite as stupid as it sounds.
Here's an idea for the recording industry...
Let's take it as read that people do, and always will, copy music CDs. Let's
also accept the fact that such copying is costing sales and, regardless of
how much we love to hate the recording industry, they deserve to be paid
for those unauthorised copies.
Why then, doesn't the recording industry provide CDR manufacturers and/or distributors
with the ability to create "Approved For Copying" (AFC) disks?
These CDRs would cost more than regular blank media but would carry a trademarked
logo indicating that the purchaser had paid a copying levy that entitles them
to use that disk to duplicate commercially sold music recordings.
Given that when someone copies a commercial CD themselves, the recording company
is saved a raft of expenses such as disk pressing, packaging, freight,
distribution, marketing, etc -- I would expect the price for one of these AFC disks to
be no more than $5 or so.
This strategy even protects the humble music retailer, someone whose very
existence must be threatened by the looming prospect of labels selling
and delivering direct to consumers over the Internet. If these AFC disks
were only sold through traditional music CD channels then the main-street
music store would still be in the loop and earning their share.
Now I know a lot of you are going to ask "but why would anyone pay ten times
the price for an AFC disk when they could still use a regular CDR?"
Well I have to admit that a lot of people won't buy AFC disks -- they'll
continue to pirate music by copying onto regular CDRs as they always have.
It's an unfortunate fact of life that there's probably nothing the industry
can do to stop these people -- not even copy protection or complex DRM
systems are going be effective, so why waste all that money?
However, the sale of AFC disks would give those people who simply want to
create a legitimate, legal copy of a friend's CD the chance to do so.
I suspect that most people would continue to buy their Top-10 CDs at The
Warehouse but there are a surprising number of people with eclectic tastes
who already have a collection of illegally copied albums or tracks on CDR
that they'd like to legitimise if they could. The problem is that much of
this music is not readily available in our stores -- or perhaps they only want a
track or two from each CD and don't feel inclined to pay $30-$40 for the
whole disk just to get 3-6 minutes of worthwhile music.
AFC disks won't stop piracy but if the problem is as big as we're told
it is then they could represent quite a significant earner and go some way
towards offsetting losses due to piracy -- while allowing otherwise honest people to
legalise their existing illegal collections.
To avoid the situation where individuals or companies might set up to
simply duplicate top-10 albums onto AFC disks and then sell them at
half the price of the originals, it would have to be illegal to sell
AFC disks that already contained recordings. AFC disks would be
for personal use only.
For what it's worth, something similar to the AFC disk concept was launched
a couple of years ago when Phillips and a few other manufacturers started
selling stereos with a built in CD copier. These copiers would only write
to a special CDR media that had this copying levy built into its price.
Unfortunately these units were not sufficiently popular for the idea to become
a commercial success -- but we've all got CDR/RW drives in our computers
haven't we?
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